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Entertainment App Downloads Grew 18% in Q1

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Jun. 5 2019, Published 9:04 a.m. ET

Entertainment apps were downloaded nearly 2 billion times in the first quarter

Entertainment apps saw another month of strong growth in the first quarter of 2019, according to a new report by SensorTower.

According to the report, entertainment apps were downloaded 1.97 billion times during the first quarter, driven by Google’s Play Store, which represented roughly 75% of those downloaded. This represented a healthy 18% growth from the same quarter last year, an acceleration from 11% year-over-year growth in the first quarter of 2018.

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Indian streaming apps are seeing tremendous growth

Google’s (GOOG) YouTube was the most downloaded entertainment app across the App Store and Google Play during the first quarter. Netflix (NFLX) remained in second place. India’s Hotstar, which is now owned by the Walt Disney Company, jumped to third place during the quarter.

In fact, five of the top ten most downloaded entertainment apps were Indian apps. India is a hot Internet market, and the streaming segment is burgeoning there. Fast Internet is becoming more accessible in the country, which has a young, tech-savvy population.

Meanwhile, the only Chinese representation in the top ten was iQiyi (IQ) which dropped three places from 2018 to the tenth-place spot. Meanwhile, Amazon Prime Video dropped one place to seventh.

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