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Can Comcast’s Video Streaming Service Compete with Rivals’?


Jun. 17 2019, Updated 4:13 p.m. ET

Comcast’s streaming service

Comcast’s (CMCSA) NBCUniversal division is scheduled to launch online video streaming services next spring. NBCUniversal had initially planned to charge customers who do not have traditional pay-TV services $12 per month, but lowered the cost to $10 per month after rival Disney announced that it would be offering Disney+ for $6.99 per month. NBCUniversal’s ad-supported streaming service, set to include live linear channels and same-season shows, is set to be available for free to cable customers.

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Comcast’s content and pricing

Comcast’s streaming service is likely to attract consumers with its coverage of the 2020 Summer Olympics. The service may also bring in licensed content from Sony, Discovery, and Warner Bros.

Comcast is set to compete with telecom and media rivals such as Walt Disney and AT&T’s WarnerMedia, which plan to launch streaming services in late 2019. Apple is also set to roll out video streaming services in the fall.

Comcast’s subscription price of $10 per month is higher than Netflix’s basic plan cost of $8.99 per month. However, Amazon Prime costs $12.99 per month, HBO Now costs $14.99 per month, and YouTube TV costs $49.99 per month. Apple has not disclosed its pricing details.


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