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Apple Music Crosses 60 Million Subscribers


Jun. 28 2019, Published 8:14 a.m. ET

Apple Music subscribers

Apple (AAPL) recently updated and shared its Apple Music subscriber numbers with French publication Numerama. Apple Music’s number of subscribers has now reached over 60.0 million, up from the 50.0 million paid subscribers it disclosed in mid-May 2018. Its subscribers include paid members as well as users on membership trials. Excluding the account trial period, Apple Music reached 50 million subscribers in January 2019.

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Though Apple Music has gained more than 10 million subscribers in ~13 months, its rate of growth is slowing substantially. Earlier, the company had predicted that it would reach 60 million subscribers by the end of 2018. Apple Music subscribers totaled 13.0 million in April 2016 and 20 million by the end of 2016.

Competitors in the space

Apple Music stands in second place in the subscription music market. It trails streaming music giant Spotify (SPOT), which reported 100 million paid subscribers globally in April. Including listeners to its ad-supported service, Spotify has 217 million users.

Though Spotify remains the biggest streaming music service provider, Apple Music, which was launched seven years after Spotify, is leading in the domestic market, benefiting from the popularity of iPhones in the US.

In May 2019, Alphabet’s (GOOGL) YouTube Music unit reportedly topped ~15 million subscribers. Amazon Music (AMZN), on the other hand, has roughly 30 million subscribers. Pandora had 66 million monthly active users at the end of March 2019.


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