uploads///Retail Space

Amazon Isn’t All That Powerful in America’s Retail Space


Jun. 18 2019, Published 12:13 p.m. ET

Amazon’s share of America’s online retail market

Amazon’s (AMZN) grip on America’s online retail market isn’t as tight as some investors might have thought. According to the latest estimates from eMarketer, cited by Bloomberg, Amazon’s share of America’s e-commerce market will be 37.7% in 2019. The previous estimate showed that Amazon would finish the year holding a 47% share of America’s e-commerce market.

The market share estimates by eMarketer are based on what fraction of American consumers’ spending a company receives.

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Amazon’s grip on the e-commerce market in the US seems to be weakening based on eMarketer data. Last year, eMarketer estimated Amazon’s share of the country’s e-commerce market at 49.1%—miles ahead of eBay (EBAY) and Walmart (WMT). eBay and Walmart’s share of the market was estimated at 6.6% and 3.7%, respectively. Home Depot (HD), Best Buy (BBY), and Macy’s (M) are estimated to have captured 1.5%, 1.3%, and 1.2% shares of the country’s e-commerce market in 2018, respectively.

Antitrust concerns

The new estimates show that Amazon’s share of America’s e-commerce market is smaller than previously thought. The estimates come amid increased calls to regulate technology titans like Amazon. There are concerns that the companies might have become too powerful. As a result, the companies might pose antitrust risks. Democratic presidential candidate Elizabeth Warren has proposed breaking up some of the country’s tech giants to keep their influence in check.


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