uploads///online shopping ecommerce

Amazon Is the Most Valuable Brand in 2019

By

Jun. 28 2019, Updated 2:41 p.m. ET

Amazon is the most valuable brand in 2019

Amazon (AMZN) has passed Apple and Google to become the most valuable brand in 2019, according to a report composed by WPP and Kantar. Amazon had a brand value of $315.5 billion, according to the report. The company’s brand value increased 52% YoY.

Apple and Google were second and third. Their brand value rose 3% and 2%, respectively, in 2019 to $309.5 billion and $309 billion, respectively.

Amazon had new revenue streams due to clever acquisitions. Amazon is a diverse company that offers several products and services tied together through its Prime membership. Amazon’s cloud infrastructure continues to grow at a very fast pace despite its size.

Article continues below advertisement

Instagram and Netflix 

Facebook’s (FB) Instagram was the fastest riser in the top hundred in 2019. Instagram’s brand value rose 95% to $28.2 billion. However, Facebook lost 2% in brand value in 2019. Facebook stayed in sixth place with a brand value of $158.8 billion.

Netflix (NFLX) was the second-quickest riser in the top 100 in 2019. The company’s brand value rose 65% from the previous year to $34.29 billion.

Microsoft is the fourth-most valuable brand in 2019 with a brand value of $251.2 billion. The company’s brand value rose 25% from the previous year.

Advertisement

More From Market Realist

  • CONNECT with Market Realist
  • Link to Facebook
  • Link to Twitter
  • Link to Instagram
  • Link to Email Subscribe
Market RealistLogo
Do Not Sell My Personal Information

© Copyright 2021 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.