Rated as the best original programming service
Although video streaming giant Netflix (NFLX) may soon be facing increasing competition from media giants Disney, NBCUniversal, Time Warner, and others, viewers report that they still prefer it over any other service. According to a Morgan Stanley survey, Netflix’s original programming was rated the best among over-the-top subscription services and premium TV.
A whopping 40% of the 3,041 people surveyed by Morgan Stanley said that Netflix has the best original programming, compared with 39% in 2018’s survey. Time Warner’s HBO was a distant second, garnering 11% of the votes, down from 14% the year prior. Approximately 32% of the customers surveyed said that they didn’t know which service had the best original programming.
Netflix’s quality content means it can retain subscribers despite competition
Netflix, which added 18.4 million paid subscribers in the last two quarters, now has a remarkable 148.9 million paid subscribers worldwide. However, the company expects its subscriber growth to slow going forward, especially in the lucrative US market.
However, the company is spending billions of dollars every year to add to its already huge slate of quality original programming. While Netflix is set to face stiff competition going forward, especially in the United States, it may be able to retain subscribers with its original programming. The streaming giant still has scope to grow internationally, where it has been seeing most of its growth.