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Netflix Is Adding another Feature to Its Service


May. 2 2019, Published 4:22 p.m. ET

Netflix just launched high-quality audio for its TV viewers

Netflix is upgrading its audio streaming technology, it announced on Wednesday, May 1. The upgrade will increase the maximum bitrate for audio on its platform. Users will be able to adjust their audio settings based on their connection speed.

The higher bitrate will be accessible to TVs that support 5.1 or Dolby Atmos. The video streaming giant said bitrates will evolve over time when the company gets more efficient with its encoding techniques.

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Netflix (NFLX) has been striving to improve users’ experience. The company has been testing many features over the last few years, some of which it has fully rolled out. It has been testing several new features recently as it tries to distinguish its offering from increasing competition—especially in the United States.

Netflix has been testing several features

The company will be working on more interactive content after the success of Black Mirror: Bandersnatch and You vs. Wild, which had several iterations based on what subscribers chose, making them more engaging. More recently, it has been testing a few more features.

Netflix hopes to at least retain its US subscribers as media giants like Disney (DIS), AT&T’s (T) Time Warner, and Comcast’s NBCUniversal, all get ready to launch their own streaming services. Netflix has already been preparing by spending billions on its library of quality original content.

Netflix has added 18.4 million paid subscribers over the last two quarters globally, with only 3.27 million coming from the United States, where it has reached a saturation point.


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