uploads///Hulu May

Most of Hulu’s Audience Is on Its Ad-Supported Plan

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May. 30 2019, Published 5:49 p.m. ET

Most of Hulu’s subscribers are on its basic plan

Streaming company Hulu is now under full control of media giant Disney (DIS). Hulu has disclosed that its customer base rose to 28 million active accounts at the end of April from 25 million at the start of the year, with a total of 82 million viewers using those accounts.

Hulu senior VP and head of ad sales Peter Naylor told Variety that 70% of the 82 million viewers are on its basic $5.99 per month ad-supported plan. Hulu differentiates its offering from Netflix’s by offering live TV streaming services and an ad-supported plan, for which the rates were slashed earlier this year. 

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Hulu made $1.5 billion in ad revenue last year

Hulu made ~$1.5 billion from advertising last year. However, it still leaves Disney with huge losses to absorb. The streaming service is losing ~$1.5 billion every year as it continues to spend on content like its rival, Netflix.

Since Disney took over a majority stake in Hulu through its acquisition of Fox’s assets in March, the company’s stock has climbed over 21%. Since then, AT&T has sold its minority stake in Hulu, and Disney has made a deal with Comcast to take over the remaining stake in Hulu.

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