Microsoft Moves To Keep Its Gaming Business Out Of Trouble


May. 29 2019, Published 5:27 p.m. ET

Microsoft wants to create a safe space for gaming discussions

Microsoft (MSFT) is aiming to moderate content that people post to its Xbox Live platform, in an apparent attempt to keep its gaming business out of trouble. Xbox Live, which has more than 60 million monthly active users, allows users to post comments as they discuss games. However, that feature exposes the platform to the risk of people posting hateful content, which could pose problems for Microsoft with the public and regulators. Google (GOOGL) and Facebook (FB) are under pressure from regulators around the world to remove bad content from their platforms, such as misleading articles or hateful posts. Microsoft is set to begin rolling out Xbox Live content moderation tools in the coming months, according to CNBC.

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Microsoft’s gaming revenue jumps 5.0%

Microsoft’s gaming revenue increased 5.0% year-over-year in the March quarter, driven by strong software and service sales. One of the world’s top gaming companies, Microsoft had $9.8 billion in gaming sales last year. It placed third behind Tencent (TCEHY) and Sony (SNE), whose gaming revenue was $19.7 billion and $14.2 billion, respectively, reports Newzoo. Apple and Activision Blizzard (ATVI) generated $9.5 billion and $6.9 billion in gaming revenue last year, respectively.


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