uploads///Hulu May

Hulu Continues to Add Subscribers despite Competition

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May. 2 2019, Published 4:22 p.m. ET

Hulu now has 28 million subscribers

Hulu, which is now mostly controlled by Disney (DIS), had 25 million users by the end of last year, gaining 8 million users from 2017—a 47% rise.

The company now says it has 28 million users, adding 3 million users in only four months, growing at an annualized rate of 40.5%. Hulu said it had 26.8 million monthly paid accounts and 1.3 million promotional accounts. Hulu users have grown 40% in the last 12 months. It had 20 million subscribers this time last year. Hulu is growing users in the United States, where the video streaming market seems to be close to saturation.

Hulu also announced an extension of its partnership with Marvel to bring two new live-action series to its platform next year.

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Hulu made several announcements

Marvel’s movies will now be available exclusively on Disney’s upcoming video streaming service and will not be available on Netflix. Marvel’s adult-focused content will be available in Hulu while family-oriented content will go to Disney+.

Hulu also made a number of announcements about content partnerships as well as its new slate of original content. Hulu said it has forged a multi-year partnership with Vox Media Studio, with which it will create several shows, including food-centric programming. Meanwhile, Chrissy Teigen also penned a two-year partnership with Hulu.

The company is building on its slate of original content, too, after green-lighting its new series Nine Perfect Strangers, based on a namesake novel by Liane Moriarty.

Hulu seems to be carving a niche for itself despite competition from Netflix and Amazon—and the fact that Disney is now its major owner is boding well.

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