Google’s ad revenue has been slowing down

Alphabet (GOOGL) is still reliant on Google’s ad revenue for most of its revenue. Unfortunately for the search engine giant, its growth is slowing down due to increasing competition. The company generated $36.3 billion in revenue during the first quarter, rising 16.7% from the year-ago quarter. The company’s stock fell over 7% on the day after it announced first-quarter earnings, the worst session for the stock in several years.

Google Will Be Adding More Ads on Mobile

Sign up for Bagels & Stox, our witty take on the top market and investment news, straight to your inbox! Whether you’re a serious investor or just want to be informed, Bagels & Stox will be your favorite email.

Google is adding a number of new ad types

However, the company is looking to make changes. It announced a slew of new ads to help boost its ad revenue. Google announced that it is rolling out new ad types for mobiles.

Google searches on smartphones and other mobile devices will have “gallery” ads that will let publishers display many images. Gallery ads will be rolled out exclusively on mobiles.

Users from certain locations will also see advertisements in the discover feed. The discovery feed is Google’s personalized news recommendation, which appears on its apps. This section will be displaying ads for the first time.

The new ad format will make ads much more noticeable, which will likely attract publishers. Google expects up to 25% more interactions, which could help boost the company’s sagging ad revenue.

Latest articles

The future of the T-Mobile and Sprint merger remains unclear. Several state attorneys and Democratic senators have come together to oppose it.

According to President Trump, the US economy is “poised for big growth after trade deals are completed.” Markets are volatile amid the trade war.

Canopy Growth didn't impress investors with its earnings for the first quarter of 2020. The stock has fallen 12.4% since the company's earnings.

President Trump finally seems to acknowledge how the US-China trade war could impact tech giant Apple. Trump met with Apple CEO Tim Cook at a dinner.

As of August 13, HEXO (HEXO) was trading at 6.51 Canadian dollars—a fall of 30.9% since its third-quarter earnings on June 12.

On August 15, in an interview with CNBC, Mark Zandi said that the trade war hurts the US economy. The trade war has a negative impact on certain sectors.