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Comparing AT&T’s Prepaid Customer Net Additions with Its Peers’

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AT&T’s prepaid net additions

Now let’s take a look at AT&T’s (T) prepaid subscriber net addition trend over the last few quarters. AT&T added a total of 96,000 net prepaid customers in the first quarter, with strength seen in its Cricket brand. The telecommunications company gained 241,000 net prepaid customers in the first quarter of 2018. In the first quarter of 2019, AT&T’s prepaid customer growth was relatively high among the top US mobile operators mainly because it was focusing on its high-value prepaid customers.

During AT&T’s first-quarter earnings conference call, the company’s management said, “Cricket is our flagship brand in prepaid. It generated strong subscriber growth and had its lowest ever quarterly churn rate of less than 3%, down more than 60 basis points year-over-year.”

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Peer comparison

At the end of the first quarter, AT&T’s number of prepaid customers increased ~9.6% YoY (year-over-year) to 17.2 million. T-Mobile’s (TMUS) number of prepaid customers increased ~1.6% YoY to 21.2 million. Sprint’s (S) number of prepaid customers fell ~1.9% YoY to 8.8 million by the end of the same quarter.

In the first quarter, T-Mobile reported 69,000 net prepaid customer additions, while Sprint lost 30,000 net prepaid customers.

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