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Can Disney’s Avengers: Endgame Surpass Avatar?


May. 7 2019, Published 2:24 p.m. ET

Disney’s Avengers: Endgame

Walt Disney’s (DIS) latest film, Avengers: Endgame, has crossed the $2 billion milestone in the worldwide box office and is now racing to beat the record of Avatar, which hit theatres in 2009 and is the highest grossing movie until now. It earned ~$2.79 billion in the box office.

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Avengers: Endgame racing to beat Avatar

Marvel Studios’ Avengers: Endgame was released on April 26 and broke the biggest opening weekend records after earning an estimated $1.2 billion in its global debut. The movie recorded $350 million in sales in the US alone. The gains continued in the second weekend, capturing around $619 million domestically, nearly $2.2 billion worldwide, thus becoming the first movie to earn $2 billion in ticket sales faster than any other film in history.

On April 27, Disney’s movie earned a rare CinemaScore of A+, making it the third film in the Marvel Cinematic Universe to get this score. The movie was given a rank of “Certified Fresh” on review-aggregation site Rotten Tomatoes. We believe Marvel’s masterpiece has the potential to cross $3 billion in the box office and surpass Avatar’s record backed by its growing momentum and the huge fan base.

Box office report

According to a Box Office Mojo report, Walt Disney’s Buena Vista Pictures topped the domestic box office with a 33.9% market share. Comcast’s (CMCSA) Universal studio, AT&T’s (T) Warner Bros, Sony/Columbia (SNE), and Paramount had market shares of 15.5%, 14.7%, 5.9%, and 5.7%, respectively, on a year-to-date basis as of May 5.


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