Amazon Invests in More Convenience for Prime Customers


May. 15 2019, Published 3:26 p.m. ET

Prime customers with Ford vehicles to receive packages where they are

Amazon (AMZN) has teamed up with Ford Motor (F) to offer even more convenience for its most loyal customers. Last year, Amazon launched a program that allows customers to have shopping packages delivered to their parked cars if they are not at home or don’t want to pick up items ordered through Amazon’s online shopping platform. The Key In-Car Delivery program is exclusive to Amazon Prime members who own certain Ford vehicles.

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Amazon boasts over 100 million Prime members in the United States

Amazon hopes the Ford partnership will translate into a more convenient and secure way for its Prime customers to receive their packages, which could encourage them to make more purchases with Amazon and build loyalty.

The average Prime member spends $1,400 on Amazon retail purchases every year, whereas regular shoppers spend $600, according to Consumer Intelligence Research Partners. Amazon is estimated to have exited the first quarter with more than 103 million US Prime members.

Retailers race to impress customers

Amid tightening competition for customers, retailers are turning to innovation to build shopper loyalty and give customers a one-of-a-kind experience. Last year, Walmart (WMT) partnered with Alphabet’s (GOOGL) Waymo to transport customers to its stores in self-driving vehicles. In China, Alibaba (BABA) and JD.com (JD) are using drones, rolling robots, and other hi-tech systems to deliver packages to customers in the shortest time possible.


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