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What’s Disney Planning for Hulu?


Apr. 30 2019, Published 3:08 p.m. ET


As we’ve discussed, Hulu, once co-owned by Walt Disney (DIS), Comcast (CMCSA), 21st Century Fox, and AT&T (T), is now 70% owned by Disney. Comcast is also considering selling its stake in Hulu to Disney, which would give Disney full ownership.

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Hulu’s subscriber base

Hulu has a growing subscriber base and robust advertising revenue. Since Disney has a controlling stake in Hulu, it is trying to add premium content to Hulu’s service to grow its subscriber base, expand internationally, and fight competition.

Disney is working with Hulu to offer four animated series from its Marvel Studios, and Hulu is investing in original content. The reduction in Hulu’s basic on-demand monthly subscription rate to $6 from $8 is also expected to attract subscribers. During its investor day on April 11, Disney forecast Hulu’s subscriber base growing to 40 million–60 million subscribers by fiscal 2024 from 25 million in 2018.


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