Disney+ streaming service
The Walt Disney Company’s (DIS) Disney+ streaming service, which is set to launch in late 2019, will offer a library of Disney-branded films and TV shows, including original programming based on its Star Wars and Marvel series, to its users. The Disney-branded service will provide original content under the five original Disney banners: Pixar, Marvel, Star Wars, and National Geographic.
Because Disney will be streaming movies on its own streaming service, Disney+, it will break its licensing deal with Netflix (NFLX), which will reportedly cost it $150 million this year.
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Movies on Disney+
Disney is likely to bring some of the Star Wars series, new shows related to High School Musical and Monsters, Inc., Black Panther, and Avengers: Infinity War to its SVOD (subscription video on demand) service. Its recent films, including Captain Marvel and Dumbo, and its upcoming films, including Toy Story 4 and Frozen 2, are likely to stream soon after their releases. Disney is also expected to add Fox’s movie franchises Deadpool, X-Men, and Fantastic Four to its upcoming streaming offerings.
Though Disney hasn’t announced its monthly price for Disney+, according to reports, the cost of the service is expected to be more reasonable than that of its rival Netflix. Netflix hiked its monthly subscription rates for US customers in the range of 13%–18% in January 2019. Netflix’s standard package has become more costly at $12.99 per month, up from $10.99. Netflix’s basic package starts at $8.99 per month and maxes out at $15.99 per month.
Global SVOD market
The global SVOD market is gaining strength owing to a growing number of consumers adopting video streaming services. According to Research and Markets, the number of global paying SVOD subscriptions is expected to reach ~777 million by 2023.