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Walmart Continues to Deprive Amazon of Business

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Walmart has been tying up with Amazon’s rivals

Retail giant Walmart (WMT) has been making sure that it gives business to the rivals of its foe, Amazon (AMZN). Last year, Walmart announced a five-year strategic partnership with Amazon’s rival, Microsoft (MSFT), for cloud services.

Walmart said that it would be using Microsoft’s Azure across its divisions to assist in projects focused on machine learning. Azure is second only to Amazon Web Services in the global cloud infrastructure space.

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Now, Walmart is launching Walmart Voice Order, a new voice-ordering capability. The new feature will function on all Google Assistant–powered devices. Alphabet’s (GOOGL) Google competes with Amazon in the smart speaker and digital assistant space.

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Walmart’s tie-up with Google means that it’s deepening its rivalry with Amazon

Customers can gain access to this feature by adding Walmart to Google Assistant and linking their Walmart delivery accounts with Google Assistant. The move will enable them to purchase products from Walmart via voice commands. Walmart has said that it will roll out the new service to more customers in the coming weeks, which means that it won’t be rolling it out to all customers from the get-go.

While Walmart’s e-commerce business has been growing quickly, it’s much smaller than Amazon’s e-commerce business. According to eMarketer estimates, Walmart (including Sam’s Club and Jet.com) is the third-largest e-commerce company in the United States. It has a 4% market share, Amazon has a 48% market share, and eBay has a 7.2% market share.

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