Tinder Was the Highest-Grossing Nongame App in Q1



Consumer spending on Tinder reached $213.6 million in the first quarter

Netflix (NFLX) has been the top-grossing nongame mobile app in the United States for a while. However, according to the latest estimates by SensorTower, that has changed.

According to its estimates, Match Group’s (MTCH) popular dating app, Tinder, was in the number one spot globally in the first quarter of 2019. In the quarter, consumer spending on Tinder on the iOS App Store and Google Play reached $260.7 million, a rise of 42% YoY (year-over-year).

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Meanwhile, consumers spent $213.6 million globally in the first quarter, a fall of 15% YoY. Netflix’s decline came after it stopped allowing new users to sign up through Netflix’s iOS app, meaning that it’s now circumventing the so-called Apple tax.

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Six Chinese apps made it to the top ten

Six out of the top ten highest-grossing apps, according to SensorTower, were based in China, showing why Apple (AAPL) is so dependent on China. Apart from its iPhone sales there, it also makes a lot of money through the App Store in China. Google Play is banned in China.

Meanwhile, the top five apps in terms of global downloads, according to Sensor Tower, were WhatsApp, Facebook Messenger, TikTok, Facebook, and Instagram. TikTok added a whopping 188 million users during the first quarter, a rise of 70% YoY driven by growth in India.


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