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Netflix Is Testing Yet Another Feature


Apr. 23 2019, Published 9:27 a.m. ET

Netflix has been testing many features on its platform

Netflix (NFLX) is not only spending billions to build its content library but also trying to improve its platform’s viewer experience by offering new features to differentiate its service from the ever-increasing competition.

Its first venture into interactive content, the Black Mirror episode “Bandersnatch,” which it released in December 2018, was very popular. The video streaming giant’s second foray into interactive content was You vs. Wild hosted by Bear Grylls, a spin-off of Man vs. Wild. You vs. Wild has also been popular. The company has promised that it will offer more interactive content in the future.

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Last week, in its letter to shareholders, the company announced that it had plans to begin testing a top ten list for its subscribers in the United Kingdom to let subscribers see which content is the most popular across its service.

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Netflix is testing a new feature

Now, as spotted by Android Police, Netflix is testing a new feature that will help subscribers start a show if they’re not sure what to watch. The feature will let subscribers click on a show, and a random episode will start playing. This feature could come in handy when subscribers are done bingeing on a show and aren’t sure what to watch next.

Even though the company will face fierce competition from several wealthy companies, it’s still years ahead of the rest in terms of its library of quality original content. Netflix has also never been shy when it comes to testing new features, a strategy that’s often led to the improvement of the experience on its platform.


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