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Facebook’s User Base Is Gaining Traction Again

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Apr. 26 2019, Published 12:30 p.m. ET

Facebook now has 2.38 billion monthly active users

Facebook (FB) announced that it had 2.38 billion monthly active users at the end of the first quarter of 2019, up 2.5% sequentially and 8.3% YoY (year-over-year).

The social media giant now has 1.56 billion daily active users globally, up 2.63% sequentially and 7.8% YoY. Facebook’s number of daily active users continues to represent 66% of its monthly active users.

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Facebook continues to grow despite the series of privacy violations it’s encountered in the last couple of years. Advertisers continue to prefer the platform given its unmatched reach.

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Facebook is beginning to monetize its Stories

Facebook will soon change the way it reports its user base. It will report how many users use at least one of its four platforms. The company said it had 2.7 billion monthly users using one of Facebook, Messenger, Instagram, or WhatsApp during the first quarter of 2019, unchanged compared to the previous quarter.

On a daily basis, 2.1 billion people used one of these four apps in the quarter, up from 2.0 billion in the previous quarter.

The company also said that it had 500 million daily active users for its Status feature in the Facebook and Messenger apps combined. Instagram Stories and WhatsApp Stories have 500 million daily active users each.

The Stories feature has seen tremendous growth across Facebook’s suite of apps after the company cloned it from Snapchat. Facebook is beginning to monetize this feature. An impressive 3 million advertisers are now buying Stories ads across Facebook’s four apps, which could soon have a significant impact on the company’s revenue.

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