Verizon’s postpaid phone churn rate
In this article, we’ll talk about Verizon’s (VZ) customer retention metric, the churn rate. Wall Street analysts expect Verizon to report a postpaid phone churn rate of 0.83% in the first quarter of 2019 compared to 0.80% in the first quarter of 2018.
Verizon has managed to report a retail postpaid phone churn rate of 0.90% or better for the past 15 consecutive quarters, with its retail postpaid phone churn rate coming in at 0.82% in the fourth quarter of 2018. Verizon’s management attributed this performance to increased customer satisfaction and loyalty resulting from the company’s ongoing improvements to its network quality and customer service.
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A lower churn rate helps mobile operators save on customer acquisition costs, helping them to expand their operating margins.