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Analysts’ Views on Harley-Davidson before Its Q1 Release

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Apr. 16 2019, Updated 2:08 p.m. ET

Analysts’ ratings for HOG

Of the 22 analysts covering Harley-Davidson (HOG), 18% recommend “buy,” 77% recommend “hold,” and 5% recommend “sell.” About a year ago, ~24% of analysts covering HOG recommended “buy.”

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Potential for the next 12 months

As of yesterday, analysts’ average 12-month target price for HOG stock was $39.21, lower than its market price of $40.07. Analysts have become more cautious of Harley-Davidson, reducing their target price from $49.43 a year ago.

The company’s declining US and international market retail sales (FXD), rising raw material prices, and tariffs could be why analysts are cautious on Harley-Davidson stock. Investors often pay attention to analyst ratings, as they may affect a company’s stock price. Any change in a popular analyst’s view could result in significant stock price movement. To learn more about Harley-Davidson’s business, read An Investor’s Guide to Harley-Davidson: The Motorcycle Pioneer.

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