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Amazon and Google Just Ended the Boycott of Each Other’s Apps

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Amazon and Google have been competing in several sectors

Tech behemoths Amazon (AMZN) and Alphabet (GOOG) have increasingly entered into each other’s stomping grounds of cloud computing and advertising, respectively.

Amazon’s digital ad business has been growing at a breakneck pace. The segment has grown consistently by ~100% YoY (year-over-year) in the previous few quarters, slightly denting the duopoly of Google and Facebook. During the fourth quarter of 2018, Amazon’s ad business grew to ~$3 billion.

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Meanwhile, while Amazon’s cloud business is still by far the leader in the segment, Google has also made some inroads.

These companies also compete fiercely in several other fields, including video streaming, smart speakers, and others. Amazon doesn’t sell Echo’s competitor, Google Home, on its shopping platform.

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YouTube is now available on Amazon’s Fire TV stick

The increasing competition between the two companies caused Google to pull YouTube from Amazon’s Fire TV stick two years ago, which encouraged YouTube lovers to buy Google’s Chromecast.

However, the two companies have now reached a deal to bring YouTube back to Amazon’s devices and add Amazon’s Prime TV app to Chromecast as well as Android TV.

Before the termination of the feud, streaming device maker Roku (ROKU), which gives users access to both YouTube and Prime Video, was a popular option for streamers who liked both apps. However, the truce won’t necessarily affect Roku, as it now makes more money from its ad and licensing business.

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