uploads///twitter MAU

How Twitter Performed in February

Sophia Nicholson - Author

Aug. 18 2020, Updated 4:43 a.m. ET

Twitter’s stock price performance

The stock of social media company Twitter (TWTR) closed down 0.39% on March 4 at $30.50. The stock has declined 8.3% in February but increased 6.1% on a year-to-date basis as of March 4.

Twitter reported its fourth-quarter 2018 results on February 7. The company delivered upbeat earnings and revenues and met the expectations for its monthly active users. However, the company provided soft guidance for 2019, as it expects operating expenses to increase by 20% YoY in 2019 to invest in initiatives to boost its revenues and its core platform.

Article continues below advertisement

User growth

Twitter has been struggling to grow its monthly active users (or MAUs) amid issues related to fake news. Like Twitter, Facebook (FB) and Alphabet’s (GOOGL) Google are also struggling to combat fake news and have spent billions to prevent the spreading of misinformation.

In the fourth quarter, Twitter roughly met analyst estimates for MAUs at 321 million but was down from last year’s MAUS of 330 million as the company is making efforts to remove malicious accounts and focus on their well-being over engagement. In comparison, Facebook’s MAUs were 2.32 billion in the fourth quarter.

Beginning in the first quarter, Twitter will stop reporting MAUs and instead report a new metric called “monetizable daily active users” (or mDAU) to reflect its audience.

Twitter is also banking on its video ads to boost its ad revenues. According to eMarketer, video ads represent 55% of Twitter’s overall ad revenue.


Latest Alphabet Inc News and Updates

    © Copyright 2022 Market Realist. Market Realist is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.