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A Look at Netflix’s Next Interactive Series


Mar. 20 2019, Published 11:29 a.m. ET

Man vs. Wild will be released on April 10

Netflix’s (NFLX) first meaningful attempt at interactive content was a special Black Mirror interactive episode called “Bandersnatch,” which gained popularity across the world soon after its launch in December 2018. Netflix’s helpful content-discovery structure and good word of mouth caused a lot of viewers to try it out.

Variety reported last week that Netflix would be working on more and more interactive content. As disclosed by Variety, Netflix announced on March 18 that it would be launching a new interactive show, You vs. Wild, on April 10. The show will star Bear Grylls, and it won’t be as dark as Bandersnatch.

In the eight-episode show, viewers will follow Bear Grylls on several adventures, during which he’ll try to survive the wilderness. The audience will be able to choose his decisions throughout the series.

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Netflix is trying to differentiate its offerings amid competition

Netflix isn’t wasting any time in trying to capitalize on the success of “Bandersnatch.” The company is facing increasing competition in the United States, where major studios either will soon be launching their own streaming platforms or have announced that they’ll be joining the race. Netflix’s domestic business is also slowing down.

The company is, therefore, investing even more in quality original content or endeavors such as interactive content, which seems to have some promise. Meanwhile, the company’s subscriber growth outside the United States, where it’s doubling down on content, has been robust.

Netflix stock has risen nearly 42% year-to-date after its steep fall in the second half of 2018.


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