uploads///Smart speaker US adoption

Why Smart Speaker Adoption Continues to Surge

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Feb. 8 2019, Updated 11:15 a.m. ET

US smart speaker adoption has reached 66 million

The smart speaker market continues to grow rapidly. Amazon (AMZN) is leading by a decent margin, though that margin is shrinking. When it reported its fourth-quarter earnings, the e-commerce giant said that Echo Dot was again its bestselling item during the holiday season. It added that Alexa is getting more traction.

TechCrunch, citing CIRP (Consumer Intelligence Research Partners) data, has reported that smart speakers’ installed base in the United States increased year-over-year in the December quarter, to 66 million units from 37 million.

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What’s driven smart speaker adoption?

Many US users have multiple smart speakers. CIRP data shows that Amazon’s Echo variants’ installed base has a massive lead in the United States, with a market share of 70%. Google (GOOGL) Home is a distant second, with a market share of 24%, and Apple’s (AAPL) HomePod has a market share of only 6%. However, HomePod’s much higher price tag of $349 could compensate in terms of total revenue.

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