Twitch’s US Streamers Reportedly Made $87.1 Million in 2017



Twitch is a fast-growing platform for content creators

Amazon’s (AMZN) Twitch is one of the fastest-growing platforms for content makers. According to a report by Recreate Coalition, American content creators made as much as $87.1 million in 2017, a 30% increase from the previous year. The number of American content creators earning revenue from the platform grew 59% to nearly 9,800 in 2017 from the previous year.

Content creators’ revenue growth from Twitch was the second fastest among platforms, only behind Facebook’s (FB) Instagram, on which creators made a whopping $460 million in 2017, a 49.5% increase from 2016. This growth was in part driven by Instagram’s soaring user base, which crossed one billion last year.

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Video games and esports have fueled Twitch’s growth

On the other hand, the advent in online gaming and the so-called esports has helped fuel Twitch’s growth. A number of streamers spend hours playing video games and broadcasting on Twitch. Yes, there is an audience base for that! Twitch’s top streamer, a pro-gamer, earned a whopping $10 million in 2018.

The immense popularity of games like Tencent-backed (TCEHY) Epic Games’ Fortnite, and PlayerUnknown’s Battleground, have helped promote esports. Amazon acquired Twitch back in 2014 for $1 billion. According to Superdata, Twitch has an audience of about 185 million, a larger audience than ESPN. Twitch is a free streaming website and makes money primarily through advertisements.

Twitch also offers a subscription called Twitch Prime for $4.99 a month. Amazon Prime Members can subscribe to Twitch Prime for free. Twitch also makes revenue through in-app purchases called Bits.


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