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How Disney’s Deal with Hulu Could Help Attract Subscribers


Feb. 20 2019, Published 8:03 a.m. ET

Disney-Hulu deal

Walt Disney (DIS) has decided to make several animated series from its Marvel Studios for its Hulu platform. On February 11, Disney agreed to a deal with Internet streaming service provider Hulu to produce four adult series with Marvel superheroes. Notably, Hulu is jointly owned by Disney, Comcast’s (CMCSA) NBCUniversal, 21st Century Fox (FOXA), and AT&T’s (T) WarnerMedia.

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Marvel’s premium content on Hulu

The deal is another step towards Disney’s goal to strengthen Hulu with premium content and attract subscribers amid competition from digital rivals such as Netflix (NFLX). Hulu added 8 million US subscribers, up 48% year-over-year, bringing the total count to 25 million in 2018. In comparison, Netflix reportedly has approximately 58 million subscribers in the US only. Internationally, Netflix had more than 70 million subscribers at the end of 2018.

To boost Hulu’s subscriber base, Hulu has recently slashed its basic ad-supported subscription plan to $5.99 every month, down from the earlier price of $7.99. Disney’s rival Netflix, on the other hand, has hiked its subscription in the range of 13% to 18% for US customers. Disney is also offering discounts to customers when they buy a subscription to all its streaming services, ESPN+, Disney+ and Hulu, at one go, which will also likely attract customers.


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