Green Growth Brands Appoints COO Randy Whitaker

Green Growth Brands appoints a new COO

Today, Green Growth Brands (GGBXF) announced the appointment of Randy Whitaker as its new chief operating officer. COO is a new position at Green Growth Brands. This move will be effective immediately. Whitaker is to oversee real estate, business development, store design and construction, e-commerce, and field operations support.

Green Growth Brands Appoints COO Randy Whitaker

Whitaker joins Green Growth Brands from Belk, a privately held department store with 293 locations. Prior to Belk, he worked with Victoria Secret for more than 15 years. Under his leadership, Green Growth Brands aims to expand rapidly.

Peter Horvath, CEO, said, “Along with much of the GGB leadership team, I worked with Randy for many years at Victoria’s Secret. He has a phenomenal track record and is a world-class operator. GGB continues to set itself apart from the competition because of the talent and experience of our team. We are so pleased to welcome Randy to the team, he will be a huge asset as we drive towards creating remarkable cannabis and CBD experiences for consumers.”

Stock price reaction

Surprisingly, GGBXF stock was trading down 1.8% at 3:00 PM ET. GGBXF’s peers Aphria (APHA), Canopy Growth Corporation (CGC), and Aurora Cannabis (ACB) have gained 5.6%, 5.2%, and 4.9%, respectively, while the broader-market S&P 500 (SPY) was up 0.2%.