Google is taking its TV streaming nationwide
Google’s (GOOG) $40-per-month over-the-top live TV streaming service, YouTube TV, is soon going to be available to everyone in the United States.
YouTube’s TV streaming subscription competes directly with Hulu’s (which we discussed in the previous article) as well as AT&T’s DIRECTV NOW and Dish’s Sling TV, which already have relatively large subscriber bases.
YouTube has been slowly expanding its service across the country since it launched it in April 2017. Now, the service is set to cover 98% of US households. It didn’t say when it would start the international rollout of the service.
YouTube TV offers access to big broadcasters
YouTube TV gives access to the big four broadcasters—Fox, CBS, ABC, and NBC—in over 90% of the markets it serves, according to YouTube, and the remaining markets have access to at least three of those broadcasters.
YouTube hiked the price on its service by $5 per month to $40 per month early last year. However, despite the increase, the service has reportedly seen solid subscriber growth.
The service’s nationwide rollout is likely strategic, as it’s come just in time for this year’s Super Bowl. During the 2018 World Cup, YouTube TV was down for a long time. It’s crucial that this mishap doesn’t happen again, or the service risks losing subscribers.
If YouTube’s streaming services take off, they could prove to be a source of growth for Google’s parent, Alphabet. However, the services are still in their nascent stages.