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Why Netflix Could Rebound in 2019


Jan. 2 2019, Updated 1:58 p.m. ET

Netflix’s Bird Box was viewed by 45 million accounts

Netflix (NFLX) has been spending billions of dollars to produce original content or acquire content. The streaming giant’s growing library of quality content has attracted millions of new subscribers over the years.

The company’s frightening thriller Bird Box, starring Sandra Bullock, launched on December 21. It recorded the best first-week viewership of all Netflix’s original movies to date.

Netflix tweeted that more than 45 million Netflix accounts streamed the thriller in the first seven days of its release—which represents nearly a third of the streaming giant’s 137 million subscribers globally.

Bird Box received lukewarm reviews, rated 6.8 on iMDb. However, the movie went viral on social media in the form of memes, which might have caused viewers to watch it in order to understand the joke.

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Netflix is poised to grow in 2019

Netflix added many original movies over the holiday season. It also added foreign-language content, like Roma, which has won accolades from critics.

The company added a robust 7 million subscribers in the third quarter of 2018, and it continues to burn cash to attract more loyal customers.

Netflix could be one of the best-performing FAANG stocks in 2019 since it doesn’t face as many headwinds as some other FAANG stocks.

While rival studios, including Disney (DIS), are launching their own streaming services, Netflix could have an early-mover advantage. Plus, customer loyalty could stand Netflix in good stead.


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