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Rumors: NVIDIA Plans Turing-Based GTX GPU without Ray Tracing

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What end of excess GPU inventory means to consumers

Previously, we saw that NVIDIA (NVDA) CEO Jensen Huang, in an interview with VentureBeat, stated that almost the entire Pascal GPU inventory has been sold off. This might not be good news for consumers, as they could be left with higher priced GeForce RTX GPUs.

In January 2019, NVIDIA launched its GeForce RTX 2060 GPU for mid-range gamers, but the GPU is priced slightly higher at $349, as it includes a ray tracing feature. The company’s previous mid-range GPUs GTX 1060 and 960 were priced at $249 and $199, respectively. Advanced Micro Devices (AMD) is set to release its 7-nm (nanometer) Radeon VII GPU for $699 on February 7, 2019. The company will take some time to launch the mid-range variants of the 7-nm GPU.

Mid-range gamers will be left with the option of AMD’s Radeon 590 GPUs priced at $279. The limited options in the mid-range GPU segment sparked rumors of a new mid-range GPU from NVIDIA.

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Rumors around NVIDIA’s new mid-range GTX GPU

VideoCardz, citing three unnamed sources, stated that NVIDIA is planning to launch its Turing GPU architecture under its GTX brand, which doesn’t offer the ray tracing feature. The new GPU would likely be named Nvidia GeForce GTX 1660 Ti and would feature 1,536 CUDA cores, which will make it slower than the RTX 2060 with 1920 CUDA cores. The GTX 1660 Ti is likely to stand between GTX 1060 and RTX 2060 in terms of price and performance. If this rumor turns out to be true, it would boost NVIDIA’s revenue, as the mid-range segment accounts for 33% of its gaming revenue.

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