Hulu’s Subscribers Touch 25 Million: Is Netflix Worried?


Jan. 9 2019, Updated 10:17 a.m. ET

Hulu CEO comments

On January 8, Hulu’s CEO, Randy Freer, expressed confidence that the company can “catch up” to Netflix (NFLX) in terms of subscribers. On that day, Hulu announced it added 8 million subscribers in the United States, taking the subscriber tally to 25 million.

Freer said to CNBC, “We added more subscribers in the U.S. than Netflix. We expect to grow more this year than we did last year.” Hulu’s CEO said, “I look at where we are now, with 85,000 episodes of on-demand television, that’s twice as much as Netflix and Amazon combined.”

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Netflix subscribers

Netflix has a US subscriber base of 58 million. The American media company added 1.09 million domestic subscribers in Q3 2018. Netflix is expected to report its Q4 2018 earnings on January 17 after markets close. Recently, Netflix along with Amazon (AMZN) have witnessed massive spending on creating original content with Netflix’s reported spending touching ~$13.0 billion in 2018.

In the first week of 2019, Netflix scored five Golden Globe awards. The company’s tally was higher than any other network or streaming service. Amazon had to be content with two Golden Globes for its original content. Netflix’s spectacular performance got a strong boost from the market participants with the stock rallying more than 23.6% in the last five trading sessions.

Hulu has shelled out a huge chunk on content recently. It was apparent from its CEO’s comments that the company is committed to spending a lot of money in the coming quarters. The company aims to expand its present library with more focus on investing in original content.

ETF discussion

Among all the ETFs with Netflix in their portfolio, the Invesco NASDAQ Internet ETF (PNQI) has the highest weight of 9.45%. This ETF has 8.36%, 8.26%, and 8.22% exposure to Facebook (FB), Amazon, and Alphabet (GOOG), respectively.


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