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Comcast Is the Latest Company to Enter the Streaming Bandwagon

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Comcast’s NBCUniversal could be launching its own streaming service

Netflix (NFLX) might still be the leader in video streaming, but the list of tech/media giants trying to compete with it is growing. Comcast’s (CMCSA) NBCUniversal is the latest to join that list. The media giant announced on Monday, January 14, that it plans to launch its own streaming service early next year. Its parent company Comcast has been seeing declining subscribers for its traditional pay-TV service, as cord-cutting has gone mainstream.

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The streaming service will include ads, and Comcast’s pay-TV subscribers can avail the service at no extra cost. Users who are not subscribers yet will have an option of a standalone subscription to the new streaming service. Comcast is the latest traditional TV provider that’s resorting to providing a streaming service to make up for the declining subscribers in its pay-TV service. Other providers that have also taken this step include Dish TV (DISH) and AT&T (T).

Netflix is facing more competition from media giants

The report suggests that the streaming service will include NBC TV shows like Parks and Recreation and Saturday Night Live. CNBC reports that the standalone subscription could cost around $12 per month.

NBCUniversal has a huge library of content at its disposal, which may be deployed in the streaming content. Whether it will copy Disney (DIS) by stripping its content from Netflix is not known yet.

However, Netflix has been pumping money into more original content to make up for the departing content from its platform. The streaming giant has also been adding content in foreign languages to attract more international subscribers.

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