Free Apple Music subscription at no extra cost
Verizon (VZ) recently started offering free Apple Music subscriptions with some of its unlimited wireless plans, expanding on a program that began last year and allowed Verizon unlimited customers to enjoy free Apple Music for six months.
Under the new arrangement, Verizon wireless customers buying Beyond Unlimited and Above Unlimited plans also get Apple Music subscription at no extra cost. But customers who opt for Verizon’s base unlimited plan, known as Go Unlimited, will get a free Apple Music subscription for six months. After this initial period, the price is $10 per month.
Competing in a saturated market
According to Verizon, it decided to expand its collaboration with Apple after learning that its customers loved the Apple Music offer. In a mostly saturated wireless market in the United States, Verizon and other operators are under pressure to defend their market share and many have taken to partnerships to try to bolster their competitive positions. T-Mobile (TMUS), for instance, last year struck a deal that gives its subscribers free a Pandora (P) music subscription for one year.