AT&T’s US Pay-TV Subscriber Base in Q4 2018: What to Expect



AT&T’s US pay-TV subscribers continue to fall

In the past few quarters, AT&T (T) has been experiencing customer losses in the traditional US pay-TV market. Wall Street analysts foresee a net loss of 426,000 traditional US pay-TV subscribers for AT&T in the fourth quarter, as the telecommunications company has continued to face stiff competition from video streaming players.

In the third quarter, AT&T lost 346,000 traditional US pay-TV subscribers. This number included 359,000 satellite TV subscriber losses and 13,000 U-verse TV subscriber gains. Charter Communications (CHTR) and Comcast (CMCSA) lost 66,000 and 95,000 residential video customers, respectively, in the third quarter.

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OTT market

Traditional pay-TV operators are losing customers as users continue to migrate from linear TV to OTT (over-the-top) services at competitive prices. 

OTT services provide content directly to consumers via the Internet. Netflix (NFLX), Alphabet’s YouTube TV, and Amazon’s Prime Video are the leading providers of OTT services. Netflix expects to gain a total of 9.4 million customers in the fourth quarter.


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