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AMD Becomes Active in the Gaming Market after a Year of Silence


Jan. 14 2019, Updated 9:00 a.m. ET

AMD in the gaming market

Advanced Micro Devices (AMD) and NVIDIA (NVDA) are the leading chip suppliers in the gaming market, with AMD leading in the console gaming space and NVIDIA leading in the PC gaming space.

AMD’s Radeon GPUs (graphics processing unit) are used by PC gamers, in Microsoft’s (MSFT) Xbox One, in Sony’s (SNE) PlayStation 4, and in the cloud.

After a year of no new GPU releases, AMD launched a Polaris refresh Radeon RX 590 midrange GPU in December 2018. It’s still launching refreshes of its previous-generation Polaris GPUs, as its next-generation Vega 56 and Vega 64 GPUs failed to gain traction in the gaming market.

In January, AMD announced the second generation of its Vega GPU Radeon VII on the 7 nm (nanometer) node. It remains to be seen whether the new GPU will gain traction in the gaming market. AMD is also working on gaming consoles and cloud gaming.

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AMD has more coming in the gaming space 

AMD’s CEO, Lisa Su, expects Microsoft and Sony to start talking about their next-generation consoles, which are expected to launch in 2020, soon. AMD will supply processors for both consoles. There are rumors that AMD’s first Navi GPU will be developed exclusively for Sony’s next-generation PlayStation. Microsoft is working on something called Project xCloud, which will bring gaming to any device with the help of the cloud.

Although no details are available about the two new consoles, details should be disclosed as the 2020 launch date nears. These new consoles could significantly boost AMD’s revenue next year.

AMD also made some exciting announcements in the PC processor market at the 2019 Consumer Electronics Show. We’ll check them out next.


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