Why T-Mobile Pushed Back Plans to Launch Video Streaming Service



T-Mobile pushed back plans to launch a video service

According to a report from Bloomberg, T-Mobile (TMUS) is pushing back the launch of its video streaming service as “the project proved more complex than expected.” The report also says, “The move would push back the rollout until 2019, though plans could still change.”

T-Mobile’s CEO, John Legere, had promised to launch “a disruptive new TV service” in 2018 to make space in the trending over-the-top (or OTT) video streaming market. In order to gain a foothold in the video streaming business, T-Mobile had acquired Layer3 TV for $325 million in January.

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T-Mobile’s “un-carrier” initiatives

T-Mobile’s un-carrier initiatives are driving customer additions for the company as well as helping to strengthen and re-build customer trust. The company’s postpaid customer growth has significantly outpaced that of peers in the saturated US wireless space. T-Mobile’s postpaid subscribers increased by a solid ~11.3% YoY to ~41.2 million at the end of September 30.

Meanwhile, Sprint’s (S) postpaid subscribers grew by ~1.9% YoY to ~32.3 million on September 30, and Verizon’s (VZ) postpaid subscribers rose by ~2.2% YoY to ~112.1 million. AT&T’s (T) postpaid subscribers in its combined domestic wireless operations declined ~0.1% YoY to ~77.0 million at the end of the same period.


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