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Is Opening Amazon Go Stores in Airports a Good Idea?

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Dec. 10 2018, Published 1:42 p.m. ET

Amazon has been gradually increasing its brick-and-mortar presence

Amazon (AMZN) has been slowly increasing its physical presence since it acquired Whole Foods last year. The e-commerce giant is operating seven cashier-less Go stores in the United States, Seattle, Chicago, and San Francisco.

There will soon be a Go store in New York City. Amazon reportedly plans to oven 3,000 cashier-less stores in the United States by 2021. The novelty of the stores has helped drive traffic.

According to a new report by Reuters, Amazon is considering opening Go stores in several top American airports.

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Why Amazon could open Go stores in airports

The idea of opening Go stores in airports seems to make sense. The stores, which allow customers to avoid huge lines, would allow travelers to grab something to eat quickly. Additionally, the cashier-less nature of the stores means that customers can grab something even in the early hours of the morning. Go stores in airports could also help spread awareness of such stores among travelers.

However, if the e-commerce giant is interested in opening its Go stores in airports, it will have to go through the regular bidding process to do so. Retail space usually comes at a premium in airports, so Amazon may not be crazy about the idea.

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