How Will Apple’s MacBook Business Perform?



Global PC market declined marginally in Q3 2018

According to market research company IDC, the global personal computer (or PC) market fell 0.9% year-over-year to 67.38 million units in the third quarter of 2018. IDC stated, “The traditional PC market has trended toward stabilization since 2017 and even flirted with solid growth in 2Q18. While demand from mature regions remained key to the market, many emerging markets had to contend with unfavorable currency headwinds and other politico-economic factors that cramped demand.”

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Apple (AAPL) has underperformed the PC market. MacBook shipments fell 11.6% in the third quarter to 4.76 million units. Apple is now the fifth largest PC manufacturer globally with a share of 7.1%. The other top companies include Lenovo (LNVGY), HP (HPQ), Dell, and Acer with shares of 24%, 22.8%, 17%, and 7.2%, respectively.

Record Mac revenue

In Apple’s fourth quarter, the company posted record quarterly revenue in the MacBook business segment. This strong performance was driven by a robust product portfolio and the back-to-school season.

Apple experienced a strong response for its new MacBook Pro models, which were launched in July. The segment posted double-digit growth for the quarter. MacBook demand was strong in regions such as Latin America, India (INDA), the Middle East, Africa, Central, and Eastern Europe.

MacBook now has an installed base of 100 million units.


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