Users can now ask Alexa to play songs through Apple Music
Apple’s (AAPL) music subscription business has taken off in the last couple of years. Apple Music, an integral part of Apple’s fast-growing Services segment, has over 50 million subscribers and is catching up to the leader in music streaming, Spotify (SPOT).
Apple is starting to roll out its music service on Amazon (AMZN) Echo devices in the United States through the Alexa app on iOS and Android.
Users can now connect their Apple Music accounts with Amazon Echo speakers, which already support Spotify, Pandora, SiriusXM, Tidal, and Deezer, among others. Users can gain therefore access to Apple Music with Alexa.
Amazon Echo will have access to some of the personal music library of the user syncing his or her smart speaker with Apple Music.
Amazon is trying to make Alexa ubiquitous
Amazon has been pushing hard to make Alexa ubiquitous. The e-commerce giant launched a slew of Alexa-supported devices this fall, including a microwave and a clock. Amazon has also been updating its digital assistant, Alexa, quite often. While Amazon Echo still has the lead in the smart speaker market, Google (GOOG) Home and its variants have been cutting Amazon’s lead.
In an attempt to make progress in the smart home space, Amazon also announced recently that Alexa can support Amazon Ring’s Alarm. Amazon acquired Ring earlier this year for ~$1 billion.