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Analysts Remain Bullish on Hasbro Entering into 2019


Dec. 20 2018, Updated 3:31 p.m. ET

Why the bullish stance?

Renowned toymaker Hasbro (HAS) has had a rough year due to the liquidation of Toys “R” Us. The rise in online retailers and inventory clearance troubles have also remained a drag on its European operations. Foreign exchange volatility reduced its overall top line by $32.0 million in the third quarter of 2018.

Despite all these headwinds, on Hasbro’s third-quarter conference call, CEO Brian Goldner stated that the company would return to growth in 2019 and beyond. Product innovation is likely to be the company’s biggest growth driver. It’s expanding its international presence, especially in emerging markets. It’s also ramping up its digital gaming business, which includes immersive experiences.

Most analysts have retained their “buy” ratings on Hasbro despite its mediocre sales performance in 2018 so far. About 63% of the 16 analysts covering HAS have rated the stock as a “buy,” while 37% have rated it as a “hold.”

There have been no price changes for Hasbro in December. Currently, analysts’ 12-month average target price for the stock is $105.14, which reflects a potential 30.6% upside from its price on December 19.

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Analysts’ ratings for other toymakers

Mattel (MAT) is rated as a “hold” by 75% of the 16 analysts covering its stock. Another 19% have rated it as a “buy,” and the remaining 6% have rated it as a “sell.” The 12-month average target price for MAT is $14.38, which reflects a potential 40.0% upside as of December 19.

Of the 20 analysts covering Take-Two Interactive Software (TTWO) stock, 85% have given it “buy” ratings, and the remaining 15% have given it “holds.” The stock’s 12-month average target price is $142.90, which reflects a potential 38.7% upside. On December 18, Buckingham Research commenced coverage on Take-Two Interactive with a “buy” rating and a price target of $130.00.

Of the four analysts covering Jakks Pacific (JAKK) stock, 75% have rated it as a “hold,” and the rest have rated it as a “buy.” The stock’s 12-month average target price is $2.63, which reflects a potential 23.5% upside.


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