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Why Did T-Mobile’s Prepaid Customer Net Additions Slow Down?

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T-Mobile’s prepaid net additions

Now let’s take a look at T-Mobile’s (TMUS) prepaid customer net addition trend over the last few quarters. The telecommunications company added 35,000 net prepaid customers in the quarter compared to the 226,000 it added in the third quarter of 2017. As per the company, the significant YoY (year-over-year) fall was due to higher competitive activity in the marketplace, which was partially offset by fewer migrations to postpaid plans.

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T-Mobile’s number of prepaid customers grew ~2.4% YoY to reach 21.0 million by the end of September. In comparison, Verizon’s (VZ) number of prepaid customers fell ~15.2% YoY to reach 4.7 million, while AT&T’s (T) number of prepaid customers rose ~11.6% YoY to reach 16.9 million. Sprint’s (S) number of prepaid customers rose ~2.9% YoY to reach 9.0 million by the end of the same period.

Peer comparison of prepaid net additions

In comparison, AT&T gained 570,000 net prepaid customers in the third quarter, while Verizon lost 96,000 net prepaid subscribers. Meanwhile, Sprint lost 14,000 net prepaid customers in the second quarter of fiscal 2018.

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