Positive impact of Un-Carrier initiatives
T-Mobile (TMUS), the fastest-growing US mobile operator, has launched many innovative Un-Carrier initiatives. These initiatives are driving customer additions for the company as well as helping it strengthen and rebuild subscriber trust. In the third quarter, T-Mobile launched its most recent Un-Carrier initiative, Team of Experts, which uses people instead of automated phone menus to attend to customer complaints.
As a result, T-Mobile’s postpaid subscriber growth has significantly outpaced that of its peers in the saturated US wireless space. T-Mobile’s number of postpaid customers increased by a solid ~11.3% YoY (year-over-year) to reach ~41.2 million on September 30.
Sprint’s (S) number of postpaid customers rose ~1.9% YoY to reach ~32.3 million on September 30, while Verizon’s (VZ) number of postpaid customers rose ~2.2% YoY to reach ~112.1 million. AT&T’s (T) number of postpaid customers in its combined domestic wireless operations fell ~0.1% YoY to reach ~77.0 million in the same period.
Postpaid phone net additions
In the third quarter, T-Mobile’s total net customer base increased 1.6 million, which included 774,000 branded postpaid phone customer net additions. In comparison, Verizon added 295,000 postpaid phone net customers in the third quarter, while AT&T added 69,000 postpaid phone net subscribers. Meanwhile, Sprint lost 34,000 postpaid phone net customers in the second quarter of fiscal 2018.