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Intel’s Ninth-Generation Core Processors Target Gamers


Oct. 17 2018, Updated 7:33 a.m. ET

Intel’s focus on the PC space

In the first part of this series, we saw that Intel (INTC) has been transforming its business from a PC-centric company to a data-centric company. In order to make money from the declining PC market, it has refined its PC strategy to focus on three high-end PC segments: mobile, gaming, and commercial. All three segments have diverse power and performance requirements, so Intel designed a PC portfolio that caters to these segments.

Intel has also been facing delays in its 10 nm (nanometer) node due to technical issues. It tweaked its technology strategy in 2017 and started increasing core counts to bring performance improvement to its next-generation Core processors.

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Intel’s ninth-generation Core processors

Intel launched its ninth-generation Core PC processors on October 8. The new CPU (central processing unit) line is comprised of the following:

  • three K-series processors that target gamers and compete with Advanced Micro Devices’ (AMD) Ryzen 7 2700K CPUs
  • seven X-series processors that target the high-end desktop market
  • one Xeon W-3175X processor that targets developers and competes with AMD’s second-generation Ryzen Threadripper

Intel is expected to make available its K-series CPUs on October 19, its X-series CPUs in November, and its Xeon W-3175X CPU in December.

Intel stock and new CPUs

The launch of Intel’s ninth-generation CPUs couldn’t revive Intel stock since the overall stock market has been facing a downturn due to an increase in interest rates by the Federal Reserve. However, the stock might revive if the new CPUs prove to be a hit.

In 2017, Intel stock was more or less flat between January and August. However, the stock grew 31% between September and December 2017 after its eighth-generation CPU, launched at the end of August 2017, helped it beat AMD’s Ryzen CPUs and regain lost market share.

Next, we’ll see when Intel could launch its 10 nm products and what it could mean for investors.


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