How Microsoft’s New Surface Products Could Boost Revenue



Microsoft’s new Surface products

Microsoft (MSFT), at a press conference in New York City on October 2, announced several new Surface-brand enhancements to boost its portfolio. The new launches include a new Surface Pro 6 convertible laptop, second-generation Surface Laptop, and Surface Studio products. The tech giant also announced the availability of the next version of its Windows 10 operating system, which is set to compete with the latest version of Apple’s desktop operating system, macOS Mojave.

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New product features

While the Surface Pro 6 looks like previous Surface models, it offers up to 16 GB (gigabytes) of RAM (random-access memory) with storage of up to 1 TB (terabyte). The 12.3-inch convertible laptop is powered by Intel’s (INTC) eighth-generation processors and is the first to have a quad-core processor. It has 13.5 hours of battery life, an eight-megapixel rear camera, and a starting price of $899.

Microsoft’s Surface Laptop 2 comes with a 13.5-inch display and touchscreen and has a battery life of up to 14.5 hours. The $999 laptop is also integrated with an eighth-generation quad-core Intel processor.

Microsoft’s Surface Studio 2, its fastest Surface product, is an all-in-one desktop PC with 2 TB of storage. It uses NVIDIA’s (NVDA) silicon to boost its graphics performance by 50%. Its price starts at $3,499.

The company has also announced the launch of its new Surface Headphones, integrated with its Cortana voice assistant, for $349, and introduced a new way to pay for Surface devices through Surface All Access. These enhancements could boost Microsoft’s Surface sales.

Surface revenue

Microsoft’s new products could boost its Surface revenue. During the fourth quarter of fiscal 2018, Surface revenue rose 25% year-over-year to $1.2 billion. Going forward, the company expects its Surface business to grow thanks to its Surface portfolio enhancements.


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