Global app revenue rose to $18 billion in third quarter
In the last article, we saw that Android (GOOG) (GOOGL) has an installed base of 84.8% compared to the iOS (AAPL) base of 15.1%. Despite this huge difference, the App Store has generated 93% more revenue than the Play Store.
According to this report from Sensor Tower, the global app revenue in the third quarter amounted to $18 billion, a rise of 22.7% compared to revenue of $14.8 billion in the same period last year.
The App Store accounted for 66% of mobile app revenue at $12 billion, up from $9.7 billion in the third quarter of 2017. The Play Store’s revenue rose 21.5% to $6.2 billion. Global mobile app installs rose 10.9% to 27.1 billion.
Netflix was the top-grossing non-gaming app
Online streaming company Netflix (NFLX) was the top-grossing non-game mobile application for the third consecutive quarter and accounted for $243.7 million across operating platforms. Other popular apps were Tinder and Tencent Video.
Mobile game revenue
The global spending on mobile games rose close to 15% year-over-year to $13.8 billion and accounted for 76% of all app revenue. The App Store accounted for 62%, or $8.5 billion, of mobile gaming sales, a rise of 12.8% YoY. The Play Store generated $5.3 billion in gaming sales, up 18.4%.
The App Store is a key part of Apple Services revenue. Apple’s Services business grew 31% to $9.5 billion in the June quarter.