YouTube’s content-streaming plans
Alphabet (GOOG) launched YouTube TV in early 2017. The service included the live streaming of 50 leading cable TV channels, including ABC, CBS, NBC, Fox, CNN, TNT, and ESPN. Alphabet has also formed partnerships with Time Warner’s Turner entertainment division to enable TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, and Turner Classic Movies on the service. Other channels include CNBC, Fox News, and MSNBC. A YouTube TV subscription starts at $40 per month.
YouTube is also expected to cover NBA TV and MLB Network for sports lovers. YouTube TV had 300,000 subscribers within less than a year. YouTube Originals was launched in India to capture the growing music, gaming, and recreational content market via YouTube Kids, YouTube Music, and YouTube Gaming.
YouTube has been an important competitor for the likes of Netflix (NFLX), Amazon (AMZN), and Facebook (FB), and it’s gradually trying to monetize its popularity through subscription plans. Some of its original content includes the following:
- Will Smith’s recent Grand Canyon bungee jump
- Best Shot, a high school basketball series featuring Lebron James
- If I Could Tell You Just One Thing with Priyanka Chopra
- Training Days, a soccer series featuring Jack Whitehall
YouTube is also renewing Kevin Hart’s What the Fit, The Super Slow Show, and an untitled Demi Lovato project. YouTube has reported increased demand for South Indian content. In July, it announced its plans to incur $25.0 million toward abolishing fake news on its platform.