A Look at Amazon’s Fire TV Stick 4K



Amazon’s Fire TV Stick 4K

On October 3, Amazon (AMZN) announced a new device, the Fire TV Stick 4K. It will cost $49.99 and be available in North America on October 31 and in India (INDA) and the United Kingdom on November 14.

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New features

Amazon’s new Fire TV Stick 4K is a compact version of its regular Fire TV Stick, featuring Dolby Atmos audio and 4K, HDR10, HDR10+, and Dolby Vision capability. It costs $10 more than the regular Fire TV Stick, which was launched in 2016 for $39.99. The Fire TV Stick 4K also comes with an Alexa Voice Remote with volume and mute buttons. Separately, the price of the remote is $29.99.

The new device’s quad-core 1.7 GHz (gigahertz) processor delivers faster streaming of content provided by Amazon Prime Video, Hotstar, Netflix (NFLX), Sony LIV (SNE), Zee5, and others. Amazon, Hulu, Apple, Facebook (FB), and Netflix are competing to provide original shows and programming to stay ahead in the growing market for online video streaming.

In 2017, Netflix spent $6 billion on original shows, Amazon spent $4.5 billion on original and acquired content, and Hulu invested $2.5 billion in content. Loup Ventures analyst Gene Munster expects Apple will increase its spending on original content to $4.2 billion by 2022. Meanwhile, Amazon and Netflix are expected to spend $8.3 billion and $6.8 billion, respectively, on original content.


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