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How Shopify Is Bringing Augmented Reality to Its Platform

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Shopify is bringing Apple’s AT tech to its platform

Augmented reality (or AR) is still in its nascent stages of development. However, it does have the potential to make an impact in the e-commerce business by giving users insight into how the product they are buying will look.

e-Commerce company Shopify (SHOP) is looking at smartphone-based AR to make buying products online more interesting for users. The company announced on Monday, September 17, that it has added support for one of Apple’s (AAPL) ARKit2 features, AR Quick Look. The feature went live on iOS 12 on Monday. This feature allows iOS users to place 3D objects using AR.

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The AR feature could make potential online purchases look more lifelike

The feature will be available for 600,000 merchants on the Canadian company’s platform. Shopify merchants can now use the tools to upload 3D versions of their products. Shopify users will be able to tap on those products and view them in their real-world backdrops.

The retail company owns a big platform, so its support is a big step for the iPhone maker’s AR push. However, it is still not known whether making 3D models of products is feasible for merchants with the feature.

Shopify has seen robust growth in revenue over the last few quarters. In the most recent quarter, the Canadian company reported 62% YoY growth in revenue to $245 million. The stock is up 56% YTD.

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